Passenger Persuasion
The quality and variety of refreshment at major airports and rail stations has never been greater, with foodservice brands playing a big part in persuading travellers to eat and drink while they wait for connections. SSP Group now operates over 2,000 travel concessions worldwide under 300 different brands, both its own and international, national and local franchises and partnerships, from grab-and-go to premium dining. Bruce Whitehall talks to Mark Angela, Chief Commercial Officer, SSP Group, about matching outlets to opportunities and the growing scope for innovation in areas such as chef-led partnerships, multi-counter free flow and even street food.
[20302 Zeichen]
€ 5,75