Hungry for healthy choices
Every now and then, a new food trend sweeps across the MENA region – be it food trucks, ceviche, poke bowls or freak shakes. Of all new developments, the health food trend is certain to last for more than one or two seasons. In fact, the desire among consumers to integrate healthy eating into their personal lifestyle without compromising on taste, joy and – most importantly – convenience, has tremendously increased in recent years. Restaurant operators who have focused on healthy options from early on have been able to build up a consistent brand image and a loyal clientele while the steadily growing number of newcomers on the market are filling the niches. A report by Bettina Quabius.
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