Dada to Dinner
How can more people be attracted to museums? One, increasingly popular answer is to offer inter- esting foodservice facilities that, in many cases, come well into the upper-genre bracket. Naturally, such restaurants do not only keep normal museum opening times because business - particularly evening and event business - profits from the unconventional ambience and culturally-charged atmosphere of such settings. Only a relatively short time ago, museum catering was nothing more than a necessary evil: plain and unattractive places where people went because there was no other choice. Today, up-market concepts in designer look, many of which are run by stars of the local restaurant scene, are aimed at lifestyle-oriented clients from the city - and generate visitor synergies for the museums themselves: a great improvement for both sides.
[14778 Zeichen]
€ 5,75