Staying Ahead of Click-happy Customers
From search engine optimisation to blogs, virals and embedded video, the range of possibilities provided by the ever-expanding Internet knows no frontiers. The big challenge for the many 'digital immigrants' managing foodservice businesses is to stay ahead of the technology. Bruce Whitehall highlights key areas of opportunity.
[18486 Zeichen]
Evolution of Marketing
Ranked in importance as a source of information, the Internet was nominated as important or very important by 80% of research respondents.
€ 5,75