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    Food Service Europe & Middle East Nr.01 vom 16.02.2009 Seite 066

    Marketing

    Staying Ahead of Click-happy Customers

    From search engine optimisation to blogs, virals and embedded video, the range of possibilities provided by the ever-expanding Internet knows no frontiers. The big challenge for the many 'digital immigrants' managing foodservice businesses is to stay ahead of the technology. Bruce Whitehall highlights key areas of opportunity.

    [18486 Zeichen] Tooltip
    Evolution of Marketing

    Ranked in importance as a source of information, the Internet was nominated as important or very important by 80% of research respondents.
    € 5,75

    Food Service Europe & Middle East Nr.01 vom 14.02.2007 Seite 080

    Marketing

    Viral Possibilities

    'Viral' messages distributed via the Internet or mobile phone can offer foodservice chains a powerfully insidious yet low cost form of advertising, especially when targeting 18-26 year old consumers or the even harder-to-reach teenage market. Bruce Whitehall explains.

    [8370 Zeichen] € 5,75

    Food Service Europe & Middle East Nr. 04 vom 11.08.2006 Seite 056

    Marketing

    Media Channels Multiply

    The wildfire expansion of the foodservice industry in key Middle East centres could soon be matched by the spread of lifestyle media, with listings magazines, guidebooks, newspaper reviews and restaurant-finding websites becoming a crucial awareness-building resource at every level of the restaurant market. Bruce Whitehall reports.

    [13317 Zeichen] € 5,75

    Food Service Europe Nr.02 vom 11.05.2005 Seite S022

    Marketing

    To Reinvent, Restore and Rebuild a Brand

    'Freedom within a framework' has been an important international marketing strategy for McDonald's. It sets global boundary lines from the centre, with local creativity encouraged from any part of the business throughout the world. A key task this year has been to square up to nutritional issues. By Bruce Whitehall.

    [7510 Zeichen] € 5,75

    Food Service Europe Nr.03 vom 29.08.2002 Seite 062

    Marketing

    Little Chef: Maximising Brand Equity

    As one of Britain's oldest surviving foodservice brands, the 400 unit Little Chef roadside chain has looked increasingly old-fashioned in recent years, with a core customer profile which has got steadily older and more conservative. Latest conversions apply a radical multi-brand approach concept to make the menu more appealing, plus a chameleon design to gain more evening trade.

    [8898 Zeichen] Tooltip
    Goodwill Customer Questionnaire
    € 5,75