Viennese Variations
Now with 212 outlets in 20 countries, the family-owned Schärf Group has drawn on its Viennese heritage, plus expertise in coffee-maker manufacture, roasting and shop design, to create an interesting variation on the Italian theming which has tended to dominate international coffee bar branding. Bruce Whitehall talks to CEO Reinhold Schärf about franchising, training, technology, corporate culture and other challenges.
[20444 Zeichen]
Coffeeshop Company: Product - Mix
€ 5,75