"Failing to Plan is Planning to Fail"

The decision to take your brand internationally, through various partnership structures, has many prerequisites in order for the expansion to be successful. This is not a decision that can be steered by ego or a misguided sense of self importance. Before you blindly throw a dart at a map, you need to assess your internal infrastructure to determine if you are ready to move forward. Insights from Andreas Karlsson, who grew Wagamama's international restaurant count from 3 to 35 restaurants. In 2012, he opened the first international restaurant of Denmark's 'Sticks'n'Sushi' group in London.