France Is a Meal Business!
Burger King France has set itself an ambitious plan: to convert and rebrand 400 something Quick locations, at the same time opening 30 to 40 new restaurants a year. Goal: to have 600 Burger King restaurants and a Euro 2 bn turnover by the end of 2020. Jérôme Tafani, Vice President & CEO of Burger King & Quick, talks about challenges and opportunities to Flavia Fresia.
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