More Similarities, Some Surprises
What’s here to stay and what’s due to change in consumers’ eating-out behaviour throughout the five major European markets? In his review of the past 20 years, Jochen Pinsker, SVP of insights company, NPD Group Europe, reveals some astonishing developments. His findings, all backed by consumer panels, show that, particularly during the past ten years, an ever growing part of consumers’ foodservice expenditure goes on eating ... at home.
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Visits in OOH in Billion in EU BIG 5 Location where Consumed in Visits in % - EU BIG 5 Location where Consumed in Visits in % by Country - 2017 Visits by Hour of the Day - EU BIG 5 - 2010 vs 2017 % Share Visits to Chains in OOH (EU Big 5) and by Country 2017
€ 5,75
