I Am what I Eat

'Good-for-me' still is a very important argument in the consumer's decision-making matrix. And wellness is still the catchword. The rising star on the menus is feel-good food: low in fat, rich in vitamins and proteins, with a strong flavour profile, great taste and good looking. Although organic products still are a niche, demand is growing as guests became more critical about the origins of the food they consume. Their search for honesty and trust is immense. Freshness stays one of the most powerful sales words, linking confidence with enjoyment and radiating energy, emotion and experience: on offer is lifestyle, not (only) food. Mediterranean and Asian cuisine continue to dominate the ethnic cooking scene, followed at a considerable distance by North African, Indian and Lebanese flavours and dishes, which sell with imagination. Emotions, fantasy and eatertainment are gaining importance as selling arguments. Authenticity is a must. The dishes of tomorrow will be smaller, lighter, fresher and more varied: nomad eating - eat any time, any where, any meal - will increase. And: the customers of the future will be much more critical and health conscious. Individualism and the wish for flexibility will become much stronger: I am what I eat. 12 statements from 9 countries.

[26579 Zeichen]

Future Development

Bread Culture

Germany: Rising Food Stars 2003

€ 5,75