Message Full of Passion
Italian cuisine is a great favourite all around the world: it has found friends of all ages and in every income group, thus making it suitable for a mass market. Pizza in particular has become one of the world’s bestsellers on every level from snack foods to fine dining. Most of the fast-casual and casual-dining concepts with an Italian emphasis are multipliable as well as exportable. And they are also asserting themselves successfully against increasing competition from other ethnic cuisines. The reasons for this are their ability to adapt to regional preferences and their unshakeable image as a healthy alternative to traditional fast food. In a nutshell, Italian food carries a message full of passion and a love of life. Part 2 of our pan-European survey.
[39604 Zeichen]
€ 5,75