Restaurants for All Seasons
Visiting a garden centre is part of everyday life for the British. Once there, they can not only buy flowers and other horticultural products, but find a wide traditional range of cooked food. For the centre operators, a restaurant is much more than a supplementary service: it is a marketing tool, attracting visitors also outside the normally busy months of spring and autumn; an unusual event location, which satisfies the longing of many town-dwellers for the countryside; and, last but not least, a profit centre to cushion sales fluctuations in the horticultural business due to the seasons and state of the economy. Gradually the word is going round in other parts of Europe that a professionally run restaurant in a garden centre provides additional value – for both customers and operators. Our pan-European survey.
[30869 Zeichen]
Botanica - Sales Mix
€ 5,75
