Slow Drink in Fast-Moving Times

A slow drink rather than fast food - a good cup of tea counteracts the increased pace of life in general. Tea stands for unhurried pleasure, for a conscious break during and from the everyday hustle and bustle. It is generally speaking the preserve of individual concepts catering for up-market tastes. However, to achieve greater popularity in the away-from-home market and to stand up to the omnipresent competitor, coffee, it is necessary to bring about some changes in the minds of consumers and thus make the product more attractive. Our European survey shows that gastronomic concepts with an explicit emphasis on tea can be successful - provided the preparation, quality and presentation are up to the mark.