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    Food Service Europe Nr.02 vom 11.05.2001 Seite 008

    Brands

    Making the from Restaurant to Retail

    Cut-throat competition and ever-tighter profit margins makes food retailers desperate for products which carry built-in quality assurance and are already well-promoted to consumers. Top selling items at foodservice outlets can combine this appeal, offering established restaurant brands a valuable extra revenue stream. But the risks need to be quantified carefully. We look at brands and trends in various countries - including USA. In Europe, the UK has miles more experience in the sector. Many other countries are still just beginning.

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    Restaurant Brands Go Retail
    € 5,75