Fast-Food Pizza still a Rarity

The pizza continues to flourish in the European market - often with double- figure growth rates (not infrequent thanks to the BSE crisis). However, competition is getting fiercer by the day, especially in big cities where competitors tend to be within walking distance and frozen pizzas can be bought from retailers on virtually every street corner. Almost all markets are dominated by one-man/family operations while the majority of fullservice and home- delivery chains operate within their national borders (except the US brands, Pizza Hut and Domino's). Nevertheless, international expansion is very likely to be an extensive process of learning by doing for many of Europe's big players. As a low-priced product capable of a wide variety of interpretations, the pizza is still distinguished by a broad demographic appeal. Part I of a Paneuropean survey*.

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Pizza Express - Cost Breakdown

UK: Pizza Chains

UK: Top 3 Pizza-Delivery

€ 5,75