Far from Homogenous

You can't help but stand in awe of the way the foodservice industry around the globe serves the needs and tastes of consumers. Through one lens it all looks the same: tables and chairs, kitchens, waiters, cheques, counters, display... so many common elements. Through another lens the differences within that basic structure are obvious. Pricing, foods, and service vary across and within countries to create great experiences for the tastes of local customers. Market research in 10 countries by Bob O'Brien. www.npdgroup.com

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Foodservice Industry: 10 Countries in Profile Total Restaurant/Away from Home Spend in 2010: US-$935 bn*

Japan Is Leading 2010: Annual Visits per Capita in Restaurants -

France in Front 2010: Average Eater Cheque in US-$

€ 5,75