Favourites Facing Stiff Competition

Pizza is one of the most popular food products throughout almost the whole of Europe. Chains specialising in pizzas are typical of the away-from-home market. Offering both delivery and quick- or fullservice, many of them reported some good gains last year. However, almost all segments of the market are characterised by fierce competition and price-cutting, especially from cheaper individual players and the retail trade with its deep-frozen products. Pizzerias are also facing stiff competition from Asia and Arabia with sushi stores, noodle bars, kebab houses, etc., becoming well established as alternatives for eating out and taking away in the continent's towns and cities. Part I of our pan-European survey.

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