Where Rock'n'Roll meets F'n'B

Music brings people together almost as much as eating and drinking. So, it is hardly surprising that foodservice now plays an increasingly important role at major festivals - places of pilgrimage for thousands of music lovers - and has become significantly more professional over recent years. Many festival organisers use F&B to communicate their message about sustainability, resource conservation and organic issues. At the same time, some of these mass events are of growing importance to catering players and local restaurant operators who take the opportunity to demonstrate their (brand) expertise to an extremely broad audience. Part 2 of our pan-European survey.