From Everyday to Cool and Trendy

Poultry is one of the most versatile foodstuffs and, accordingly, an indispensable aspect of regional cooking, not to mention a variety of foodservice concepts from fast food to, at least, casual dining. Inexpensive to buy, perceived as healthy and compatible with most eating trends and ideologies, chicken & co. are to be found on almost every menu. And increasingly as the star products of special concepts that are rediscovering poultry and giving it a creative boost. Part 2 of our pan- European surveys on chicken concepts.