Growing Demand for Artisan Bread

Bakery cafés rank among the upcoming concepts in the European foodservice market. Their major strength: they not only satisfy the new consumer desire for hand-made food but are also ideal for take-away consumption and go perfectly with coffee specialities. In Germany, Switzerland and France in particular, stand-alone formulas compete with innumerable bakers' shops, many of which have sharpened the gastronomic profile of their retail-focused concepts to such an extent that they can rightly be counted among the most expansive players on the growing bread-foodservice scene. In North Europe, the preference for sandwiches of all kinds means good perspectives for bread specialists. And, after decades of Soviet mass production, Russian consumers are discovering the advantages and variety of hand-made bread. Part 2 of our pan-European survey.