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    Food Service Europe & Middle East Nr.01 vom 16.02.2010 Seite 008

    In-Store Restaurants

    Culinary Store Experience

    It's all about a new generation of in-store restaurants. Generally aimed at attracting customers and making their stay as long as possible, this service was long considered to be too personnel intensive and characterised by fluctuating quality and negative results. Standardisation and, in many cases, the self-service principle have put the genre on track for success. Today, major department and furniture stores, as well as book and shoe shops, use their own or outside foodservice brands as a supplementary attraction offering additional value. Not to mention supermarkets for which associated F&B units represent a marketing and testing module for their product ranges. Part 1 of our pan-European survey.

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    Food Sales Mix
    € 5,75