I Am what I Eat

'Good-for-me' still is a very important argument in the consumer's decision-making matrix. And wellness is still the catchword. The rising star on the menus is feel-good food: low in fat, rich in vitamins and proteins, with a strong flavour profile, great taste and good looking. Although organic products still are a niche, demand is growing as guests became more critical about the origins of the food they consume. Their search for honesty and trust is immense. Freshness stays one of the most powerful sales words, linking confidence with enjoyment and radiating energy, emotion and experience: on offer is lifestyle, not (only) food. Mediterranean and Asian cuisine continue to dominate the ethnic cooking scene, followed at a considerable distance by North African, Indian and Lebanese flavours and dishes, which sell with imagination. Emotions, fantasy and eatertainment are gaining importance as selling arguments. Authenticity is a must. The dishes of tomorrow will be smaller, lighter, fresher and more varied: nomad eating - eat any time, any where, any meal - will increase. And: the customers of the future will be much more critical and health conscious. Individualism and the wish for flexibility will become much stronger: I am what I eat. 12 statements from 9 countries.

[26579 Zeichen]

Future Development

Bread Culture

Germany: Rising Food Stars 2003

€ 5,75

'Pizza Unlimited'

In May (2/02) we portrayed the British, Spanish, French and Italian pizza markets, now follows part II of our Paneuropean survey. Everywhere, competition is getting fiercer by the day, especially in big cities where competitors tend to be within walking distance and frozen pizzas can be bought from retailers on virtually every street corner. Almost all markets are dominated by one-man/family operations while the majority of fullservice and home-delivery chains operate within their national borders. Europe's big players have been hesitant in risking the (not always successful) step into foreign markets. Nevertheless international expansion is very likely to be an extensive process of learning by doing for many of Europe's big players. As a low-priced product capable of a wide variety of interpretations, the pizza is still distinguished by a broad demographic appeal.

[34964 Zeichen]

Pizza in Poland

Germany: Top 5 Pizza Players

Pizza Chains - US Sales/Units - 2001 -

€ 5,75

Rating:

Future-compatible

How to create foodservice concepts today that will still capture the spirit of the times tomorrow and satisfy future consumer needs and tastes? This is a key question at innumerable symposiums, congresses and market-research projects. One approach is to collect basic facts, study the parameters and evaluate trends. The other, to add intuition and inspiration. The best source of innovative impartiality: travelling, keeping your eyes open and learning. Hence our 'virtual' sightseeing tour of Europe to discover future-oriented ideas for concepts of supra-regional interest. Although the selection is subjective, the perspective is always professional. Country-by-country, we present 25 concepts - some individual, some already multiplied. The spectrum ranges from restaurants for kids to wine bars; from fast-food to a new interpretation of fine dining.

Meat-free and Healthy

Everywhere you look, sales of vegetarian meals are rocketing and not just since the BSE and foot-and-mouth crisis either. Vegetarianism has become nothing short of a mega trend amongst young female customers, who are deciding in droves to live on a meat-free diet. We analyse the concepts behind vegetarian restaurants and their evolution as well as the current status of vegetarian meals in 'normal' restaurants.

A Win-Win Situation

The focus is on food courts - primar- ily in shopping centres. Unsurprising- ly, the idea comes from the USA, which is practically a nation of food courts nowadays. In Europe, the UK has also developed into a real food court country. On the continent, however, they are still relatively rare. Nevertheless, all have one thing in common: branded concepts are essential to increase the degree of attraction.

[39793 Zeichen]

Krúdy Gyula tér - Westend CityCentre

€ 5,75