I Am what I Eat

'Good-for-me' still is a very important argument in the consumer's decision-making matrix. And wellness is still the catchword. The rising star on the menus is feel-good food: low in fat, rich in vitamins and proteins, with a strong flavour profile, great taste and good looking. Although organic products still are a niche, demand is growing as guests became more critical about the origins of the food they consume. Their search for honesty and trust is immense. Freshness stays one of the most powerful sales words, linking confidence with enjoyment and radiating energy, emotion and experience: on offer is lifestyle, not (only) food. Mediterranean and Asian cuisine continue to dominate the ethnic cooking scene, followed at a considerable distance by North African, Indian and Lebanese flavours and dishes, which sell with imagination. Emotions, fantasy and eatertainment are gaining importance as selling arguments. Authenticity is a must. The dishes of tomorrow will be smaller, lighter, fresher and more varied: nomad eating - eat any time, any where, any meal - will increase. And: the customers of the future will be much more critical and health conscious. Individualism and the wish for flexibility will become much stronger: I am what I eat. 12 statements from 9 countries.

[26579 Zeichen]

Future Development

Bread Culture

Germany: Rising Food Stars 2003

€ 5,75

>Get Inspired!

Although business has slowed down in some European markets, innovation is still very much a key factor for success. It is particularly important for away-from-home locations to position themselves as attractive destinations. Country by country, our virtual study trip reveals new, successful concepts from all over Europe: a signpost to the future.

Shooting Star Sandwich

In 1760, card-playing John Montague, the Earl of Sandwich, asked for some beef between slices of bread to avoid interrupting the game. The versatile meal concept quickly became fashionable and today sandwich bars - offering their core product made-to-order and/or prepackaged - are the fastest growing quickservice category in some countries. UK, Ireland, France and Spain undoubtedly are the main players here, with chains comprising 80 to 800+ branches. Only few of them have expanded abroad yet. As competition by bakeries, coffee shops, food retailers or C-Stores becomes fiercer, the major players are constantly extending their product range as well as recipes, store designs and sales systems.

[38958 Zeichen]

UK: Top 10 Sandwich Brands

UK: Distribution Channels - in the away-from-home sandwitch market

F: Top 10 Sandwich Brands

€ 5,75

Macchiato's Mainland

Over the last three to five years no other subject has generated so much hope of growth in the away-from-home market as coffeebars. In many countries, coffeebars are one of the hottest segments. Starbucks, the US brand, is seen as the archetype. The bars represent a big new chance for multi-concept restaurant companies, young entrepreneurs and, of course, the roasters and the coffee-machine manufacturers. All efforts are aimed at the young generation, more and more of whom prefer to go without coffee unless it goes hand-in-hand with the appropriate lifestyle setting. The (European) coffeebar strongholds are London and Barcelona. Everybody is watching what the people from Seattle do in UK and Switzerland, their start in Zurich in March this year was very successful.

[33102 Zeichen]

Top 10 UK Coffeebar Chains

Spain: Top Coffeebars 2000

Germany: Top 10

€ 5,75

Status quo: das Fernsehrecht in Europa

Dokumentation über den juristischen Rahmen des Fernsehens in der Europäischen Union, der Schweiz, Norwegen und den USA / Von Dr. Peter Schotthöfer

FRANKFURT Auf Einladung der spanischen Werbefachzeitschrift "Anuncios" haben die Mitglieder der European Advertising Lawyers' Association (EALA) im vergangenen Herbst ein Seminar zum Thema "Saturation on TV-Advertising" durchgeführt. Während der Veranstal