Enduring Success in Difficult Times

Pizza is a component part of menus from Norway to Turkey. Originally eaten by poor people, the pizza began its triumphal march around the world in the mid-twentieth century. Now, it is served all over not only as a convenient, quick and cheap dish but also in expensive, up-market variations. Versatility is the main reason for the pizza's enduring success even in times of economic difficulty. In this issue, we focus on the motherland of the pizza, Italy, as well as on the interesting French, Spanish and Scandinavian markets. Part 2 of our pan-European survey.

[38360 Zeichen]

Spain: Telepizza

Pizza: Top 5 Countries - Total sales in restaurants with pizza focus

Scandinavia: Pizza Chains

€ 5,75