'Pizza Unlimited'
In May (2/02) we portrayed the British, Spanish, French and Italian pizza markets, now follows part II of our Paneuropean survey. Everywhere, competition is getting fiercer by the day, especially in big cities where competitors tend to be within walking distance and frozen pizzas can be bought from retailers on virtually every street corner. Almost all markets are dominated by one-man/family operations while the majority of fullservice and home-delivery chains operate within their national borders. Europe's big players have been hesitant in risking the (not always successful) step into foreign markets. Nevertheless international expansion is very likely to be an extensive process of learning by doing for many of Europe's big players. As a low-priced product capable of a wide variety of interpretations, the pizza is still distinguished by a broad demographic appeal.
[34964 Zeichen]
Pizza in Poland
Germany: Top 5 Pizza Players
Pizza Chains - US Sales/Units - 2001 -
€ 5,75
