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    Food Service Europe & Middle East Nr.03 vom 29.06.2009 Seite 038

    Egypt

    The Challenge of Going Global

    There are always two partners in international franchising deals: those who adopt a foreign brand, and those who export 'their baby'. wagamama belongs to the latter category. Founded in 1992 in London, the pan-Asian noodle restaurant chain is nowadays present in 14 countries. "Each market entry brought along different challenges," says Andreas Karlsson, director of international licensing. 11 years of extracultural experience and learning have made wagamama a professional on the global food-service market.

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    Yaki Soba Index
    € 5,75

    Food Service Europe & Middle East Nr. 06 vom 04.12.2008 Seite 076

    Summit

    The Future of Food

    Massive changes are sure to come, this was the bottom-line of David Bosshart's global perspective on today's economics, business and society at the 9th European Foodservice Summit. In two speeches, the CEO of the Gottlieb Duttweiler Institute pinpointed major developments in the food market in terms of global supply and consumption patterns. A short summary.

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    Related Trends - in business, technology & environment

    Related Trends - in business, technology & environment
    € 5,75

    Food Service Europe & Middle East Nr.04 vom 21.08.2008 Seite 054

    Branding

    The Name of the Game

    One word, possibly two or three, that's all there is to a restaurant name. And yet it is a decisive element in the marketing-mix. It's an entire restaurant concept put in a nutshell. It's part of a first impression and a means of identification. A good name can make all the difference, but how to find it?

    [14818 Zeichen] € 5,75