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    Food Service Europe & Middle East Nr. 04 vom 11.08.2006 Seite 008

    Fast Casual

    Fresh, Fast, Attractive

    A new restaurant category is currently the subject of intensive discussion among experts: fast casual - to put it simply, a sexy symbiosis of the best aspects of fast food and casual dining. And, it seems, this is exactly what modern city dwellers have been looking for. The category was born in the USA, where over 50 fast-casual concepts are to be found at present. Only a few fast-casual concepts have so far seen the light of day in the 'Old World'. However, those that have done so are certainly interesting. What they have in common is that they make eating quickly a pleasant experience, offer appealing food with 'value added' and very good value for money. We portray leading players in half a dozen European countries.

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    Convergency

    FC: Success Formula
    € 5,75

    Food Service Europe & Middle East Nr.01 vom 17.02.2005 Seite 008

    Sushi Bars

    Fast, Light and Exotic

    Until the mid-1990ies, only few Europeans knew about Japanese fast food and only few restaurateurs would have thought about offering their guests small portions of food on conveyor belts. Accompanied by the rise of the New Economy the lifestylish experience of eating raw fish and rice dishes in an uncomplicated and laid-back environment has become quite fashionable among big city office workers. But since the collapse of many start-up companies and fast-rising IT-stars also many ambitious plans for sushi-bar chains have been cut down to rather modest dimensions. Nevertheless, in most European metropoles sushi has established itself as a still somewhat exotic as well as light and healthy alternative to common fast-food treats. Part 1 of our pan-European survey.

    [37943 Zeichen] Tooltip
    D: Top 3
    € 5,75

    Food Service Europe Nr.01 vom 25.02.2003 Seite 069

    Marketing

    Belgian Beer Cafés: 'Noblesse Oblige'

    'To launch a beer takes a generation'. With the Belgian Beer Cafés, Interbrew's objective is to promote its beers and to stimulate sales, but not to create a chain. The Belgian Beer Café is a communications instrument and a quality label which validates the Belgian beer-brewing culture. By Conrad Freeling.

    [4366 Zeichen] € 5,75