Upgrading the Eating Experience
New ways in design: world-market leader McDonald's has ended the era of store uniformity. Location-related individuality is the order of the day - to give the foodservice superpower a more human, approachable, enriching and, at all times, different touch. This boosts values and, by kindling new staff pride in 'their' store, is extremely motivating. And, last but not least, breathes new life into both visitor numbers and the size of the average bill. As is well known, the French McDonald's was the driving force behind the development and it was from there that innovative impulses were transmitted through the whole of Europe and around the world. Less well known are experimental design solutions realised in Japan and the Antilles. A sightseeing tour between the Far East and the Caribbean - courtesy of Blanchet-d'Istria. With over 220 redesigned McDonald's stores in France (including models such as Autumn, Blues, Spring, Summer, Rust and Rothko) since 1998, the Paris-based design agency is an important implementation partner and has not only been responsible for projects in Europe and Hong Kong but also, since 1999, for ten McDonald's stores in Japan and two outlets in the Caribbean. MW
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