Pasta Is Everywhere...

... naturally, on the dinner table at home and in traditional Italian restaurants, too. And this throughout Europe. New, in addition to the dominant full-service scene, is the growing spectrum of fast-casual and quickservice solutions, which include not only classic variations from Bella Italia but also product and concept interpretations from the Far East. Branding and chaining in this segment is still relatively young and almost always nationally oriented. Which means that pasta & noodles continue to have a great potential.