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    Food Service Europe & Middle East Nr.06 vom 01.12.2006 Seite 008

    Christmas Markets

    Nostalgic Idylls and Modern Glitter Worlds

    Christmas Markets - in some cases their beginnings go back to the 15th century. Germany is regarded as the cradle of the Christmas Market idea. But, all over Europe, Christmas Markets are the public attraction, for both locals and tourists equally. Along with the historical and traditional markets at central locations in Europe's towns and cities, for some years now a further, new market genre has been providing incentives to bring more people to the retail sector during Advent: modern interpretations of the Christmas spectacle at new locations, such as shopping malls, leisure parks, or even mountain tops. The traditional and the modern are combined: snack stands are an indispensable sales earner. After all, just under 60% of visitors surveyed say that something good to eat is their most important motive. Our survey presents 26 striking scenes in 11 countries.

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