How does information impact meat purchase decisions?
A consumer survey on German husbandry labeling (Haltungsformkennzeichnung) at the point of sale
By Sarah Kühl, Therese Löbbert & Aurelia Schütz
Despite the popularity of labels like the Haltungsformkennzeichnung, indicating different levels of husbandry standards, consumers struggle to understand them, leading to distrust and uncertainty. The study reveals that more information not only enhances consumer trust but also boosts their willingness to buy and pay for higher welfare products.
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How does information impact meat purchase decisions? - Whole article as PDF incl. illustrations
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