Increasingly Brand Driven
Frequently given by government- related organisations, motorway locations are more and more becoming the territory of multi-national foodservice players. And they have been facing an ever-increasing challenge for several years now. Not only because motorway service areas represent largely mature markets that call for growth on existing sites. But also - and more so - because competition from the foodservice sections of petrol stations and truck stops, which are frequently cheaper, means they must polish up the mostly not-so-good image of the motorway facilities and make them fit for the mobile future. How? In particular, by uncompromisingly branding their outlets and the integrated facilities, most of which are fast-food stores and coffee bars they either run themselves or (increasingly) leave to outside brands. Also important: modern finger-food products and a more complete service for travellers. Part 1 of a pan-European survey. Austria, Belgium, Denmark, France, Sweden, The Netherlands and the UK follow in issue 3/04.
[34011 Zeichen]
Spain: Market Shares
CH: Autogrill - revenues mix - F&B mix
€ 5,75
