Growing - but at a Slower Pace
Over the last years no other subject has generated so much hope of growth in the away-from-home market as coffee bars. In many countries, coffee bars are one of the hottest segments. Starbucks, the US brand, is seen as the archetype. The bars represent chances for multi-concept restaurant companies, young entrepreneurs and, of course, the roasters and the coffee-machine manufacturers. All efforts are aimed at the young generation, more and more of whom prefer to go without coffee unless it goes hand-in-hand with the appropriate lifestyle setting. The (European) coffee bar strongholds are London and Barcelona. And everybody is watching what the people from Seattle do in the Old World. Part I of a Paneuropean survey*.
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D: Top 15 Coffee Bars
Starbucks-Prices - in US-$ (2/03) for a Caffè Latte tall
GR: Flocafé - Stores & Sales
€ 5,75
