Raising the Quality Bar for Burgers

For over 40 years, younger West Europeans have grown up with burgers offered by American fast-food concepts. And, for East Europeans, burgers have been an increasingly important aspect of everyday life since the fall of the Iron Curtain. However, expectations have also grown over the years and, for an affluent and discerning target group, freshness, origins, creative recipes, good service and a pleasant atmosphere count more than ever before. Modern consumers are prepared to pay a little more for these features with the result that young, ambitious better-burger formulas from the fast-casual segment are growing in popularity from day to day. At the moment, this is still a niche phenomenon. However, the success of gourmet burgers in the USA holds out the promise of an exciting future in this segment. Part 2 of our pan-European survey.

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UK: Gourmet Burger Brands

€ 5,75