Rolling up the Fast-Food Market
The burrito has long been domesticated in the USA: immigrants from Mexico imported this staple food from their homeland, and chains like Taco Bell spread the concept of filled pastry cases all over the country. On the West Coast, health-conscious Californians developed the traditionally nutritious working-class food into a modern dish, tailored to the needs of the urban office worker. And new, fresh casual brands, such as Chipotle, made it their signature item. Over recent years, more and more European caterers, particularly start-ups, have been discovering the product as a trend-setting alternative to burgers and all that goes with them. After all, the demand for fast, healthy and fresh food is growing here, too – a trend, the ‘Mission style’ burrito mirrors perfectly.
[39919 Zeichen]
€ 5,75
