Aiming for the 'Perfect Serve
Hilton Worldwide is one of the world's largest hotel groups, operating more than 3,900 properties with over 650,000 rooms across 90 countries. With the opening of its first regional hotel in Egypt back in 1959, the company was one of the first international hospitality enterprises in the Middle East. Today, the hotel chain operates 54 hotels with more than 300 restaurants across the Middle East & Africa region. In February 2012, Hilton Worldwide announced the opening of an additional 200 new F&B outlets in the MEA region within the next three years. The company plans to set up a whole range of new tailor-made concepts and franchise deals as well as to continue well-established partnerships. A portrait by Bettina Quabius.
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